Business Development

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Why to choose business development?

Business Development or BD can be regarded as the backbone of any successful business
because it generates the coveted revenue. It is an ever-evolving concept that can be
approached from different perspectives. At its basic level business development can be
defined as growing a business by making it more competitive, expanding products or services,
and/or focusing on specific markets. In simple words, business development is the practice
of growing a business beyond its current state. So, if you are ambitious, target driven, quick
learner, love to connect with people and with great communication skill, here are some great
reasons to take the plunge into the world of business development.

Working closely with leadership and senior experts:
When creating business development proposals or cracking a blue-chip deal, you need to
closely work together with the senior leadership of the company. This can help you get noticed
and advance more quickly in the company. In addition, you also get to learn valuable and
practical business lessons and leadership skills from your seniors. These should stand you in
good stead no matter where you are in the future.

Continues learning and great satisfaction:
The best part of a career in business development is that there is no defined path on how
people go about it. Every stage guarantees continuous learning. As a business development
professional, you will also meet many people from various fields and every deal is likely to
teach you something new. Hard work and results never go unrewarded:
If you’re good at what you do, you will gain a significant financial reward which is the best part
about working in a business development role. It’s because a large part of the compensation
in business development roles is usually geared towards presentation and outcome. So, if you
have the ability and capability to create new revenue streams and opportunities, the earning
potential is huge.

Adds valuable skills:
Business development typically means interacting with the client and building new
relationships on a regular basis. It aids to know your customers in a way no other role can. It
also trains you to deal, manages and leverage relationships with operations and product teams
– a skill that comes in handy no matter which career you choose to follow eventually. This
helps you get a holistic view of how a company functions – a knowledge that is essential to step
up the corporate ladder.
A career in Business Development is all based on the hard work one puts into developing a
business. So, if you are an avid risk-taker, ready to take on challenges, a people’s person and at the
same time a smart business trend observer then an aspirant can opt for this job. However, you
need to arm yourself with analytical skills and build your business acumen in order to make a long
term in this profession.

Show More

What Will You Learn?

  • Marketing - Through this project, you will be trained in understanding the marketing distribution factors and how traditional, as well as latest business strategies, can help in sales boom. Drafting and implementing strategies of Promotional BootCamps, Pricing Strategies, Distribution Matrix, Competition, and Market Analysis, Strategy Building, and Strategy Mapping by building Marketing Information Management.
  • Effect of Promotional tools in Product Marketing - Through this project, you will be given handon practice to understand the impact of the most used tools of sales promotion in the retail sector such as coupons, samples, price discounts, and buy one get one free on consumer buying behavior from two different aspects, ie, of brand switching and customer loyalty.
  • Study on Customer Awareness in Service Sector - This project will train you to create market awareness, know key elements for decision making, and analyze and judge the market potential. It will help you identify the satisfaction level of existing customers and know more about customer preferences. Evaluate the various criterion on the basis of which customer selects a particular brand.
  • Factors influencing Customer Buying Decision - This project will train you to create market awareness, know
  • key elements for decision making, and analyze and judge the market potential. It will help you identify the satisfaction level of existing customers and know more about customer preferences. Evaluate the various criterion on the basis of which customer selects a particular brand.

About the instructor

Course Curriculum

Student Ratings & Reviews

No Review Yet
No Review Yet